Top UK sprinter on eBay

He is the third fastest 200m runner in the UK.

He came second in the national trials in July and fourth in the quarter finals of the World Championships.


He is used to working hard and strongly believe in "Achieving Excellence by Endeavour".

His name is James Ellington.

His dream is the medal-winning at the London 2012 Olympics.

He is the only British top sprinter without a sponsor.

James missed out on regular sponsorship opportunities after four years of injury problems and time out of competitions. Now he needs to find un alternative way to finance his project.

His talent and and strong hard working are demostrated by the qualification for the Games without a sponsor, lottery support, kit deal, or any kind of endorsements.
He he has achieved what he has "...after simple hard graft, dedication, and determination..."said his coach.


But he is optimistic and never gives up.

The solution is on eBay.

James put himself on the best shopping website asking a sponsorship for the minimum £30,000 of funds. This includes a £15,000 wage and £15,000 for expenses,which covers everything from travel and accommodation to nutritional support and kit.

He needs to quit his job as an athletics coach and focus on training full-time to be enable to run the fastest times before the Olympics and secure himself a place in Team GB.

Seeking a sponsorship on eBay is quite unsual and can seem quite sad.

James is so talented and won more medals and titles than any other British sprinter in Athletics between 1999 and 2006.
It's a shame that no one gives him a sponsorship and he has to put himself up for auctionon a website.

It's a wired situation that there are athletes stuggling to make end meets, running on the brink to lose their opportunity to compete, when lot's of money are daily spent and sometime waste in sport.

However eBay can be a good advertising for James.
We don't have to forget that the famous website is now also a brand.

A popular brand and people are looking for it.
The proof is that the Internet shopping site has grown very fast and for the first time this month had opened a shop in Soho, just a short walk from Oxford Street.

The "eBay boutique" had stayed open just for four days, offering 350 eBay bestsellers.
The range was a mix of high- and low-end brands, from £12 bottles of Sarah Jessica Parker's Endless perfume to more expensive gifts such as digital cameras and flatscreen TVs.

Maybe James has found the best brainwave to raising fundind and fullfil his dream.

Everyone can help him, deciding to run together at the Olympics.