During the gloomy Christmas and following sales lasted from the Boxing day, Britons are still reluctant to spend money on shopping amid the economic crisis. The priorities are others: health, food, rent and mortgage and at least education. It seems shopping comes at the bottom.
Who is buying in this bleak time?
The answer is quite well known already.
The top buyers are Russian.
According to the Metro, the high-end department store Selfridges reported a 20 per cent increase of Russian people in Christmas shopping compared with last year.
Everyone knows the power and wealthy of Russia. Nothing compares with us. The rich Ruskies are seriously rich. They went in the most expensive restaurants and hotels and buy lots of luxurious good in the High Streets, without thinking the amount of money they are spending freely. They have no limits.
I remember this summer a news about some Russian went to the Club Billionaire in Sardinia and "through away" thousands of euros on champagne and alcohol. In many other clubs in Milan the situation is the same, with many beautiful Russian girls staying out over the night drinking, after all the day spent on shopping in Monte Napoleone and via della Spiga.
In London Russia is solving the recession buying what the citizens can't affort. Russian are used to go for designer clothes, bags and shoes and jewellery.
Shopping on top brands is so important for them because it is related with their meaning and value of their wealthy culture.
A spokesmen for Selfridges said that this "big shopping" is all about keeping up appearances and exclusivity in their social circles. "Wearing the latest styles from the big fashion houses is very important to them".
Showing off is required to be considered up to date and well established in their society.
We can judge them as materialistic people and maybe they are. But this is our culture. Russia is Europe but it is still Easter world and their history is quite different from West with long experienced liberalism and democracy.
At the end all of us have to recognise the incredibly importance Russia has in our bleak economy at the moment.
Good or bad importance can be discussed.
British luxury brands could survive also thanks to them and they will continue to sell expensive goods that the majority of the population can just look out of the shop-mirrors.
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