The Paralympic
Movement
Paralympics Games haven’t always been a
separated event from the Olympics.
The first organised athletic event for disabled
athletes took place on the day of the opening of the 1948 Olympics in London. It
was called 1948 International Wheelchair Games organised by neurologist Sir Ludwig Guttmann. All the World War II veterans
with spinal cord injuries at the Stoke Mandeville Hospital were involved in the
sport competition. Sir Guttman’s competion aims to be equivalent to
the Olympic Games, with the only difference they were for people with
disabilities.
From that day the Paralympic movement has
grown dramatically, and it was always hold in the same event until The Seoul
Games, where the Paralympics were held directly after the Olympic Summer Games
in the same host city, and using the same facilities. This was the first time
the term Paralympic has been used. One year later the International Paralympic Committee
(IPC) was established and started to act as an independent body with its own
identity.
From there and today many things have been
changed.
The interest and involvement in the Paralympics
Games is growing up, and more people with disabilities are getting involved in
sport at a competitive level. The number of athletes speeds up from 400 in
1960 Rome Games to over 3,900 athletes from 146 countries in 2008 Beijing and
at 2012 London Paralympics they will be 7,000, which is impressive.
Looking at the
future of the Paralympic games
One of the issues of debate around the event
coming up in London in less than 2 weeks is if the Paralympics should be kept
separated from the Olympics or combined in one single event?
Tying to answer to this question was the focus
of the panel discussion organised by UCL (University College London) at Senate House, London, on 13 August.
The “inclusive
Games”
The conference kicked off with David Howe, a former Paralympian and Senior Lecturer in Anthropology of Sport at Loughborough
University. He stressed on the social value of legacy for people with
impairments for an “inclusive sport”. Reaching that means that people need to think with a different paradigm in
their mind. The term “inclusion”
is not the result of the media focus on “inspirational athletes” (ex the
exposure to the media of Oscar Pistorius during the London 2012 Olympics) neither
a comparison to the Olympic movement. Being properly inclusive means having a
different attitude and perception of disable sport, understanding the social
justice with differences. “If the Paralympic Games follow in the shadow the
Olympics the dream of “inclusion” will be harder to achieve”.
Money value
Mark Dyer, the Accessible Transport Manager at the
London 2012 Olympic Delivery Authority, spoke from the work prospective and tell about the logistic problems implied in having just one event.
The integration
between the two Games raises a debate on independence and identity as
well as the money issue.
One of the crucial point the International Paralympics
Committee faces is about funding and sponsorship.
The Paralympics movement is growing very fast in term of
athletes involved, from different countries and also the number of sports. London
is one of the most advanced City for accessibility in sport. Having Olympics
and Paralympics combined in one event suggest a better organisation and
improvement in accommodations and venues.
Legacy has not just a social value but also a
money value.
The question is how it will be possible to
level the differences between the Games, and if today is already the right time
for a fusion or if it still is too early.
Paralympics tickets are more accessible and
affordable. For this reason the interest in the Paralympics is
picking up particularly among the young generation with the consequent effect
of most people involved in sport and a big request of accessible sport
venue.
Obviously money can help to solve the problems,
and here is where the political authority steps in.
The debate was re-launched by Prof Nora Groce,
the Director of the Leonard Cheshire Disability and Inclusive Development
Centre.
What is the decision to combine the Game?
The Media Challenge:
Channel 4
Dan Brooke spoke for Channel 4, pointing out
the mission for the channel’s coverage of the Paralympics. The Director of
Communications and Marketing at Channel 4 stressed on the identity of
Channel 4 as a state owned public service broadcaster looking at innovation,
reflecting the culture’s diversity and discovering talents.
Based on that, the
decision to bid for the rights to cover 2012 London Paralympics was directed to
change the perception of people with disabilities.
Channel 4 reframes what the
Paralympics are, discovering a new audience for disable sports.
They launch a bold marketing promotional
campaign on Superhumans, and the public response to it was huge.
The changes in broadcasting the Paralympics
involve the amount of hours of transmissions, which are 4 times much more as in
the past, and the fact that half of their presenters and reporters have
impairments. The channel spent half a million pounds to train that people and
hopes that they will carry on with a career in the media.
Dan Brook’s answer to the controversial
question if the Games should be combined is clear. Obviously this will a good
decision to make based on the principle of equality. However the complexity in
how combining the two events is still there.
There is also the fear that unique identity of Paralympics, which is the
strength of the Paralympics, will be lost.
The single event is the travel route, and the
integration started in the individuals sports (ex.GB cycling), where athletes
train together and use the same facilities, is very interesting indeed.
It is not more about special events happening
every 4 years, it is about every day sport. One of the Channel 4’s future goals
is to have weekly sport programmes, and it needs to be shown that there is an
audience for disable sport.
So we just have to wait to see which it will be the
response to the 2012 Paralympics' coverage.
Suggestions
and conclusions
The debated was very animated, also for the feedback and interest showed from public at the UCL debate.
People stressed on the involvement of children
in disable sport to guarantee equality as a right issue. Children are
influenced and inspired by the Games and the media coverage. They like having
idols and models. Seeing children signing up to the gym because they what to
run as Mo Farah is just amazing and so positive for our next generation.
About the Closing Ceremony someone suggest it
will be better if it was the end of the Paralympic Games no at the end of the
Olympics Games as they are same events separated by 2 weeks time.
Paralympic movement are growing fast and soon
they will be part of a more "Inclusive Games".
One of the person from the public made a
interesting state “ Olympics are there to show the perfect and ideal body;
Paralympics accept the reality that all the people are not the same.